Resources >> Audio Video Archive >> Earth Talk Video: Business UNusual - Bringing Gross National Happiness into the field of Business

Earth Talk Video: Business UNusual - Bringing Gross National Happiness into the field of Business

With Dr. Julia Kim, Senior Program Advisor at the GNH Centre Bhutan and Dr. Ha Vinh Tho Program Director GNH Centre Bhutan.

Gross National Happiness (GNH) is the alternative development paradigm created and implemented in Bhutan, which prioritizes Happiness and Wellbeing of all people and life forms as the purpose of development. It has been successfully implemented in Bhutan at the national level for several decades, and more and more countries are using more holistic measurement tools to monitor their progress. But the current dominant economic system and the many businesses that are a part of it, seem to be pursuing very different goals, including profit at all cost, regardless of the consequences for society and the planet. For GNH to be applicable in developed countries, it would require businesses to align with and operate in accordance with GNH values and principles. Is this at all possible in the current economic environment? Based on recent experiences of the GNH Centre Bhutan they outlined the general framework of GNH and describe, based on two actual case studies (from USA and Thailand), how GNH can and is being implemented in the business context.

Recorded at Schumacher College on Wednesday, 23 November 2016.