Student Profiles - Ana Siqueira

1. What had you been doing before you came to study Ecological Design Thinking at Schumacher College?

I worked as a Marketing Manager in a Real State company in São Paulo, Brazil.

2. What was it that made you want to explore Ecological Design Thinking at Schumacher?

After 15 years working in advertising and marketing, I was disillusioned with creating campaigns that encouraged people to buy what they don't need, with money they don't have. I was seeking purpose in my life. I was looking for a inner transformation. When I came across Schumacher College, I knew it that was the right place to go.

3. Describe your time at the College?

A transformative learning experience. I met very interesting people from all over the world. This is how I explain it: before I arrived to Schumacher I was a caterpillar living the lifestyle that was not my essence. The college was a cocoon, the right place to nurture this transformation through its ecological practices. The Ecological Design Thinking course gave me a new perspective about the challenges that we have to address in this century, and equipped me with tools to start addressing address those problems.

4. What have you gone on to do since leaving the College?

After my time at Schumacher, I was invited to codesign, with two colleagues from Ecological Design Thinking, an initiative for youth in an International School in India. I spent three months there. Back in Brazil, I've been applying the practices that I learned at Schumacher College. Currently, I'm working as a consultant for a company which wants to transform their culture. They want to bring a new perspective for their employees and explore how they can address the challenges of the years to come and make a positive impact in the world. As a methodology, I'm applying Theory U, and fostering ecological wholeness.

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