Julia Hailes is a leading opinion former, consultant and speaker on sustainability issues. She wrote the original Green Consumer Guide in 1988, with John Elkington, a book that went on to sell over 1 million copies worldwide. And her ninth book The New Green Consumer Guide has just been published to widespread acclaim. She has worked with a number of blue chip companies, including Shell, Unilever and McDonalds. In 1987 she co-founded SustainAbility Ltd, a think tank and consultancy company, where she was a director until 1994, when she started working freelance from her home in Somerset. Her current clients include Marks and Spencer, Morrisons, Procter & Gamble and Numis Investment Bank. In 1989 she was elected to the UN Global 500 Roll of Honour for her ‘outstanding environmental achievements’.