How to Communicate Climate Change: The business challenge

April 2 — 6, 2009

Ben Stimson, Andy Hobsbawm, Naresh Ramchandani, Antony Turner

15% summer discount for applications made before 31st July 2008

Many corporations taking pro-active action on climate change are seeing benefits. More businesses need clear communication strategies in this area to make the most of this opportunity.

Course Overview

This course will look at the practice of communication around climate change — what works and what doesn’t. It will look at the knotty question of the role and responsibilities of business in reaching the public. Participants will identify the benefits of responsible reporting, the keys to powerful advertising and the means to communicate effectively about low or zero carbon products and services as an integral part of the business message. Teachers and participants will explore ways of communicating creative approaches to climate change and sustainability with integrity. Participants will develop skills in making sustainability attractive to their audience, thereby becoming better equipped to meet the challenges of climate change.

This course is intended for: corporate responsibility staff, those involved in PR, marketing and communications and for those who think sustainability provides strong opportunities, as well as challenges, for businesses.

This course is facilitated by and run in association with CarbonSense.

This is summary information only. Full course and teacher details will be added to this space soon. Join our email newsletter list to receive course notices. Contact: publicity@schumachercollege.org.uk

Teachers

Ben Stimson is Director of Corporate Responsibility and Reputation at BSkyB. Under his leadership, Sky became the first carbon neutral media company in the world.

Andy Hobsbawm is European Chairman of Agency.com and Co-founder of Green Thing. He has been a weekly columnist for the Financial Times. He is currently writing Small is the Next Big Thing.

Naresh Ramchandani is a creative consultant and columnist for the Guardian. He has won several awards for his work and has been behind advertising campaigns for major UK brands.

Antony Turner is founder and Managing Director of CarbonSense, a consultancy which works with international businesses to develop smart low-carbon strategies.

Course Fees

For businesses: 4 days £1,000
For individuals, NGOs & Educators: 4 days £800
These include accommodation, food, field trips and all teaching sessions.

15% summer discount for applications made before 31st July 2008

How to make an application – click here

For further information about Schumacher College please see About the College

New feature – reserve your place now

To provisionally reserve a place for 5 days, email us your contact details and the name of the course admin@schumachercollege.org.uk

We will hold the place for five working days for reservations – three weeks before a course or earlier. After five days we will automatically offer your place to someone else if we have not received your application.

Schumacher College is part of the Dartington Hall Trust, a company limited by guarantee, registered in England and as a charity (company no. 1485560, charity no. 279756). Registered office: The Elmhirst Centre, Dartington Hall, Totnes, Devon TQ9 6EL, UK.